You mean a businesswoman?
RuPaul’s Drag Race did a lot of things for a lot of people. For one thing, the show has handed out over $2 million in pure cash to the contestants. But more than that, it gave hundreds of queens a platform they used to enter or grow their stardom, and spurred a series of microeconomies around them. Some of the most business-savvy entertainers have used the money they earned from performing and other endeavors to build empires. Trixie Mattel is arguably the biggest of them all.
This summer, Mattel will open Trixie Motel, a new venture in Palm Springs. The name covers both the seven-unit motel and a Discovery+ renovation show that chronicles its creation.
“There has never, ever been a motel like this, and there has never been a renovation show like this. This is going to leave people’s jaws on the floor,” said Mattel Traveler in a cover story published today. “The property is so beautiful, and we’ve created something that really feels like the heart of it – even though it’s an artificial heart…like it was a pig’s heart that was put in after the heart attack. of your grandfather.”
The effort is one she undertook with her partner David Silver. The pair hired designer Dani Dazey to collaborate with. She explains that it’s based on the Trixie Mattel character aesthetic we saw on RuPaul’s Drag Raceon his YouTube show UNHhhh, her beauty brand Trixie Cosmetics, and more. Mattel also co-owns This Is It!, Wisconsin’s oldest gay bar.
“Trixie was this character that I created that happened to be very Californian, very 60s, very clean and retro, which is very Palm Springs,” she said.
The location itself was originally Ruby Montana’s Coral Sands Inn. Mattel had planned to turn it into an AirBnB for rent, but changed its mind after the viewing.
“I mean, it was just – it felt like it was waiting for us,” she said. “It was like the universe gave you a stage set.”
She said she spent about $1.9 million to buy and $500,000 to renovate the space.
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