“I spent my first two years in Thailand” – The Irish Times


Tell me about yourself, your work and your studies

I come from a little place called Caroreigh in County Wexford. I just turned 26 and studied a Bachelor of Commerce with German at the Waterford Institute of IT. I sank into marketing and then into my senior year.

How did you hear about the graduate program?

It was an advertisement in the books of Grad Ireland, I saw it in my very first year of university. I decided early in college that I wanted to get involved in the program. I felt the role of brand ambassador was unlike any other role offered to graduates at the time.

I was very interested in the idea of ​​marketing, event management and the possibility of travel. On a personal note, Irish Distillers is a company that my grandfather and several of my great uncles also worked for many moons ago.

What does the graduate program look like?

It’s really unique. It is a three-year program. I spent my first two years in Thailand. You have the opportunity to work in different markets around the world and be part of a global family. The program provides the training and development you need to build your character, both professionally and personally, and the chance to represent such a beloved Irish brand overseas, while having fun doing it. I feel like it is unlike any other.

How was the work experience?

Thailand is known as an emerging market for Jameson, so my role has primarily focused on brand education, brand activation and connecting with our local target audience, influencers and advocates.

Each day is different from the next. There were days spent in the office, but most of the time was spent in the field. You will find me training bartenders and consumers, organizing events and exploring new opportunities for Jameson.

Now I work primarily from the Portfolio Activation team office in Dublin and have had the opportunity to work on plans and branding with most of our Asian markets.

What do you plan to do after the program and why?

Ideally, I would get a permanent position within marketing at IDL, especially on the marketing strategy side of the business or market activation, as I’m very interested in that. But I want to keep my options open and take every opportunity to further develop my skills and expertise with my future career goals in mind and to become a more well-rounded marketer.

What is your advice to graduates considering applying to the program?

Contact the current brand ambassadors on the program, we have been there for you and are more than willing to chat and answer any questions you may have. Take the time to fully understand the role and the graduate program to ensure it is right for you. Be genuine and sincere in your application.


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